Datamonitor Inc., New York, NY, has released its latest report, “Wellness Trends in Personal Care: How to Profit from the Health & Beauty Crossover.” This report contains insightful primary and secondary survey data conveying the key trust-orientated issues for consumers; a detailed analysis of consumer attitudes regarding issues across the packaged goods sectors and buying behaviors; a review of NPD and marketing campaigns utilizing best-practice principles of trust building branding; and Detailed Action Points pinpointing how to devise effective marketing concepts that will help to (re)build trust.

For more information: Datamonitor Inc., 212-686-7400; Fax: 212-686-2626; E-mail: [email protected]; Website: www.datamonitor.com.